Experience That Turns Strategy Into Results
Serenity Ridge Advisors is a boutique commercial and operational advisory firm helping organizations navigate growth, transformation and complex business challenges.
We bring decades of real-world leadership experience across commercial strategy, sales, operations, product commercialization, business development and organizational transformation. Our approach is practical and collaborative: understand the challenge, develop the right strategy, and work alongside our clients to execute it.
From emerging companies building commercial capabilities to established organizations navigating change, Serenity Ridge provides experienced leadership and flexible support tailored to each client's needs.
FOUNDER & PRINCIPAL ADVISOR
Andrew M. Bresnock
Andrew M. Bresnock is the Founder and Principal Advisor of Serenity Ridge Advisors, bringing more than 25 years of commercial leadership experience across life sciences, healthcare and growth-oriented businesses.
Prior to founding Serenity Ridge Advisors, Andrew held progressively senior leadership roles with MIMEDX and Eli Lilly and Company, spanning sales leadership, commercial operations, sales operations, strategic planning and operational excellence.
At MIMEDX, Andrew led commercial operations supporting approximately 300 employees and $350 million in annual sales, with responsibility across sales operations, forecasting, sales-force sizing and territory design, incentive compensation, analytics, customer operations, commercial strategy and product launches. His experience also includes pricing, GPO and IDN contracting, market access, inventory planning, distribution channels and the development of an inside-sales capability that generated approximately 180% ROI.
During his career with Eli Lilly, Andrew supported businesses representing more than $2B+ in annual sales and commercial organizations encompassing approximately 600 sales territories. His responsibilities included commercial strategy and execution, organizational design, incentive compensation, analytics, training, alliance and vendor management, and major field-force realignments. As a Lean Six Sigma Black Belt, he also supported six diabetes product launches and led process and capability-improvement initiatives.
Through Serenity Ridge Advisors, Andrew brings that operator's perspective to clients—combining strategic thinking, practical solutions and hands-on execution to help organizations accelerate growth, improve performance and deliver measurable results.